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Showing posts from October, 2023

Social listening marketing assignment

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     For this blog I chose Coca-Cola. Since about the 1990s, they've been accused of a multitude of unethical behaviors including product safety, racial discrimination, pollution, and many more accusations. What interested me about this product is that it's a giant company making it easy to do some research on.       Coca-Cola's brand proposition or "vision" is to craft the kinds of drinks people will love and for it to refresh their spirit and body. A reviewer named John H. commented saying " Just bought Coca-Cola today. 2 liter bottles. It looks like almost a glass or one cup is taken from the bottle. The level used to be maybe a a inch from the top. Do you really think where stupid it's a shame! What next 4 pieces Bread taken out of a wonder bread...you get the idea." This had a singular comment which was my own.       Another comment which was a good review from Barry J M. said "Coca-Cola, one of the world's most iconic beverage...

2nd week principles of marketing assignment

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 For this blog, I chose the metaverse to conversate about and the reason I chose it is because I happen to own a virtual reality headset (which takes place in the metaverse and is also called a VR headset).  So as you may know already this world is becoming increasingly technological, including businesses, jobs, and schooling. They now have " digital places " which are implemented into the users' lives. Users' of the metaverse say that " online experiences to be meaningful replacements for in-person experiences . " Among the younger generations, 48% admitted to spending more time socializing on social media and multiplayer games allowing them to express themselves more freely than in person causing them to purchase decor for their in-game avatars causing an all-time high for sales compared to what it would've been 10 years ago. The value proposition (VP) of the metaverse is for them to create a more engaging, user-friendly, and immersive platform for pe...