Social listening marketing assignment
For this blog I chose Coca-Cola. Since about the 1990s, they've been accused of a multitude of unethical behaviors including product safety, racial discrimination, pollution, and many more accusations. What interested me about this product is that it's a giant company making it easy to do some research on. Coca-Cola's brand proposition or "vision" is to craft the kinds of drinks people will love and for it to refresh their spirit and body. A reviewer named John H. commented saying " Just bought Coca-Cola today. 2 liter bottles. It looks like almost a glass or one cup is taken from the bottle. The level used to be maybe a a inch from the top. Do you really think where stupid it's a shame! What next 4 pieces Bread taken out of a wonder bread...you get the idea." This had a singular comment which was my own. Another comment which was a good review from Barry J M. said "Coca-Cola, one of the world's most iconic beverage brands,